Research
For years, traffic safety advocates have been unearthing insights about protecting younger children and teenagers. Now, new attention is being given to the in-between groups – the 8- to 12-year-old set known as tweens.
As new research is released, tweensafety.org will post links below. Take a look and find out what might be helpful for your program.
Available Tween Traffic Safety Research
Other Research
Also useful are more general traffic safety information, various evaluation guides and reports on tween research done for other reasons, such as a study of tweens done to inform a nutrition and activity program by the Centers for Disease Control and Prevention. Find links to these resources on the related sites page.
Submit Your Own Research
Have you worked with tweens and traffic safety? Please submit your findings to tweensafety.org by emailing us at tweensafety@marketingforchange.org.
On the Horizon
The National Highway Traffic Safety Administration has commissioned an in-depth look at 8- to 15-year-olds and traffic safety. Results are expected in 2009.
Click here for the 2 descriptions of the NHTSA tween demo programs.